Search Engine Optimization isn’t just about keywords, and meta descriptions, etc anymore…it’s way more involved than that. They are testing several other components of the site beyond the typical old school components. Your site design matters…
Aspects of a Search Friendly Design
1. Lose the clutter – too many cluttered features/content on your site can overwhelm visitors and cause a high bounce rate which will negatively impact your organic search results.
2. Create a Visual Hierarchy – make your site easy to navigate and visually point them in the right direction including call to action buttons.
3. Speed it Up – site visitors don’t like slow sites and neither do search engines (contact us to see how we can speed up & optimize your site!)
4. Be Responsive – SEO isn’t only about the traditional web anymore, but the mobile web is important too. Google recommends using a responsive design and it also gives your visitors the best experience possible on your site no matter what the device.
We can guide you in the right direction to not only give you that beautiful dream design you have always wanted, but we will also make sure its search friendly.
